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HISTORY
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THE MID 1900'S
1930'S
- The 1930'S was a period of ecomomic recession
resulting in mass unemploymment,
both in America and Great Britain,
- The unemployed suffered cuts in their unemployment pay, which now became means-tested
- Life for many families became very tough indeed
- Middle class ladies,
having experienced the war time comfort's knitting,
now began a new crusade,
and charity knitting was undertaken with gusto
- Every tiny odd scrap of yarn was collected and utilised to knit small items,
tea cosies, mittens, hats toys, or anything else that would sell.
- Most of the major spinners published knitting patterns
or pattern booklets
of instructions for bazzar knits
- Once more the whole country was knitting.
- In 1932 the Personal Service League
was founded, with Queen Mary as the patron.
- The league was set up to encourage knittingThey organised the collection and distribution of the knitting,
- The league existed for at least 10 years
- On 2 November 1934 'The Times' made a
National Knitting Appeal for every woman
in the country to knit one garment, for the unemployed.
- The target was 100,000 garments,
- In terms of fashion the 1930's was the era of
detailed shaping, nipped in waists,
slightly broader shoulders, and intricatly shaped necklines.
- It was a period of very sophisticated dressmaking
, which had a strong influence on knitwear.
- Almost all middle-class women were expert dressmakers
,
with an understanding of pattern cutting
- This knowledge enabled them to expertly translate the detailed
shaping of woven wear into 3 dimensioonal knitting
- knitwear now began to imitate the styling of woven Fashion,
- For the first time garments were now knitted with carefully shaped bust, hip and waist darts,
- Jumpers, skirts, dresses and suits, were smooth fitting from neck to hip,
the skirt being either straight or a slightly flared 'A' line
- The shaping lines
often appeared as decorative elements within the knitting
- It was during the 1930's that sweaters became acceptable wear
both in town and for early evening wear
- And by the end of the decade the sweater
had become the basis of most looks,
- It was worn with slacks, or tweed skirts
- Highly sophisticated versions were worn with the town suit
- the sweaters were short,
brief,and fitted, knitted with rib textures,
and knots,
short puff sleeves and tied neck lines
- Hand knitted boleros with short puff sleeves often covered backless evening dresses
- Another 1930's handknitted innovation
was the snood, a very glamourous sort of hair-net,
which was an essential accessory to a smart suit or day dress.
- Hand knitting was more popular than ever, lots of patterns were published,
either as leaflets or booklets or as instructions in magazines
- And many knitting books were published
- In 1932 Vogue launched The Vogue Knitting Book
, the first of a highly successful
series of books which lasted for over 30 years
- Mary Thomas, fashion Journalist and illustrator,
wrote her first books, which were on embroidery in 1934, and 1936,.
- her first knitting book 'Mary Thomas's knitting book'
was published in 1938.
- Her second knitting book,
'Mary Thomas's Book of Patterns' was published in 1943
- In 1939 the world was at war for the second time,
- The decade ended with all knitters once more supporting
'the soldiers comforts campaign'
by Knitting socks, balaclavas, scarfs, finger-less mittens, blankets etc.
1940'S
- The war years of the early forties were a time of
utility and thrift, make do and mend,
- Knitting wools
along with fabric and clothes became rationed in June 1941,
- To buy knitting wool it was neccessary to use a precious clothing coupon
- Published designs always contained helpful information on how to use both wool
and clothing coupons in the most economical way
- To save coupons knitted garments
were unravelled and
reknitted, not once but many times,
- To save wool the
short sleeve became very popular,
- There were also an assortment of instructions available
for gilets, to be worn under a jacket
- The front of a gilet was knitted like a jumper but the back was either
made from a rectangle of discarded fabric, or a cheap net,
- more frugal was the backless gilet,
- in this case, tapes were stitched at waist level on each side of the front
for tying at the back,
while the shoulders were safety-pinned to underwear
- In 1940 the first of the Koster and Murry books was published by Odhams Press
'Practical knitting Illustrated'
- This very popular book was reprinted seven times and remained in print for a decade.
- The book contains knitting instructions for underwear, beach suits,
cushion covers and place mats for the table,
- Plus jumpers, (lots of short sleeves) cardigans and so on for men,
women, children and babies,
- The book also incudes alternative stitch pattens, and graphs of sizes,
with instructions on how to adapt the patterns
- The sweaters are short and body fitting, shoulders wide and padded,
- All the neck lines have interesting details.
- Also very typical of the forties,
surface decoration and texture
is more important than colour patterning.
- Bobbles, moss st, and cable twisted-stitch patterns, are the vogue.
- Over the following 9 years a further seven books by Koster and Murrry were published by Odhams,
- These two ladies continued writing knitting books, booklets and articles throughout the 1950's
- In 1941 silk stocking
were banned, the substitutes,
cotton and rayon,
were soon in such short supply, that
bare legs and footlets were recommended
- At this point Vogue
offered it's readers a knitting pattern
for footlets
- Two years after the war ended 1947, Christian Dior
introduce his 'New Look'
- skirt hems exactly 16 inches from the ground,
- tiny waists, a defined bustline and batwing sleeves,
lots of extravagent fabric.
- This design
was the reaction to years of restriction and making do, and
women loved it.
- during the next decade, the 1950's, this more exuberant style continued
1950'S
- The Fifties were a
heyday for
handknitting,
- And for Fashion in general, a new era was born
- The Festival of Britain in 1951 was a
celebration of British achievement,
renewing confidence in British manufacturing,
- The following great wave of commercialism
brought with it the concept of mass production.
- For Fashion that meant, cheap, trendy, easily accessable
'ready to wear'
- Rationing ended in 1954, negating any regard for economy
- Overlarge, generous, extravagant, full
, became the fashion buzz words of the decade.
- For the first time young people
began to use clothes as a means of group identification
- The word, Teenager,
imported from America, was used for the first time.
- The Fifties was the age of the young.
- It was also the age of male clothing, as men became very conscious of fashion
- A look based on the Edwardian Style
evolved and Teddy Boys emerged.
- Young new, British, just-out-of Art School, designers,
eschewed
establishment fashion and developed their own
fresh and original looks
- Dior died in 1957, and Yves Saint Laurent
became the new King of Fashion,
- Chanel continued to be
Queen
- The British designer Mary Quant
became the major fashion force outside Paris
- Handknitted fashion was revolutionised
by the introduction of nylon synthetic fibres.
- Yarns made from nylon, Orlon and Courtelle
, were easy to machine wash,
and they dried very quickly
- Soft, thick, chunky
yarns in pale colours became very popular.
- Large, over-sized chunky sweaters, called
sloppy joes, worn over
tight pants were hot news,
- A second look was a tight
, either very low scoop neck or high polo neck, sweater
worn with a full complete circle skirt.
- Both looks were accessorised with flat ballet pumps,
and a very tightly fitting, 4 inch wide, elastic waspie belt.
- Also in demand were, thick mohair
cardigans and jackets, and aran knits
- These sweaters were usually underpined by a
'sweater girl' bra,
- The bra sported stiffen, conical shaped cups, spiraled with rows of stitching.
- These new yarns
and new shapes created a tremendous demand for new patterns
,
- Many new knitting books, knitting leaflets, patterns in magazines,
and new specialist knitting magazines were published.
- Once more, everyone was knitting.
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